Identity and Culture

Investing in our culture is essential for preserving our identity and values for future generations. Today, as I continue to deepen my understanding of sustainability and entrepreneurship, I recognize the vital role that culture plays in shaping our designs and products.

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Aligned with Saudi Arabia's Vision 2030, which emphasizes the importance of preserving our rich heritage, I am committed to integrating local culture into my work. Initiatives like the Saudi National Heritage Program highlight the government's investment in cultural sites, museums, and institutions, and I see this as an opportunity to contribute meaningfully to this vision.

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By celebrating and infusing our cultural identity into what we create, we not only honor our past but also pave the way for a sustainable future that resonates with our values and aspirations.