Living with Purpose, Creating with Passion

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My father always tells the story of my name with pride. After earning his promotion to Major, he chose to name me Rayed, marking a moment that meant so much to him. But for me, the title of Major has never been about rank—it has been about the fight we all carry within us. Life doesn’t come with an easy path, and from the moment I opened my eyes to this world, I have been on a journey of learning, resilience, and discovery.

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My mother, Sarah Mohammed Bin Juris, is the strongest person I know. She raised me to stand on my own, to find my way no matter how uncertain the road ahead. From her, I learned that life is not about waiting for things to happen—it’s about creating opportunities, embracing challenges, and shaping your own story.

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My journey has led me to a deep passion for craftsmanship, storytelling, and sustainability. Chocolate is more than just a product to me—it’s a world of history, culture, and creativity. From the cacao farms where it begins to the hands that transform it into something extraordinary, I am fascinated by every step of the process. My work is about honoring tradition while embracing innovation, finding ways to make an impact, and sharing that journey with others.

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This website is my space to share what I love—the projects I’m working on, the ideas that inspire me, and the stories behind what I create. It’s a reflection of who I am and the path I’m on. Whether you’re here to explore, collaborate, or simply learn more, I hope you find something that resonates.

At the end of the day, I’m just someone who believes in living with heart, working with passion, and creating something that lasts.

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                               Welcome to my world.

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Rayed M. Al Ajlan